Targeting the consumers

1090:

A young vegan woman once told me that, when we’re food-shopping, we should think of the beloved cat or dog at home.  It would help us remember similar animals who are not so well loved, notably those living on farms.

           

As vegans we must try to touch the heart of consumers and help them make a transition from meat-eating to plant-eating.  If we remain aloof, they’ll think we don’t care about them and that they’ve got no one to turn to.  And if there is no realistic alternative (as veganism should suggest) they will stay put, and won’t see what the Animal Industry is doing.  In effect they’ll be identifying themselves with the killers, packers, processors, producers and retailers, in effect the people who’re employed by the Animal Industry.  And that will lead them to be indifferent to the feelings of the animals.  Ethics won’t enter into it.

           

If we can’t provide friendship, advice and support, anyone who might want to change towards a more ethical lifestyle will fall back into the arms of the more comfortable untruth.  The industry are always there, willing to reinforce their image.

To keep the truth from the consumer the Animal Industry will keep the farm doors firmly shut.  Since animal farming is still legal the industry is secure and made more so by scientists who tell us that we must eat meat.  And they are backed up by our spiritual leaders none of who are willing to speak out against animal cruelty.  In fact they say it’s all okay, and that God put animals here on Earth for us to do with as we wish.

Consequently, 95% of all adults, in every country of the world, are sucked in.  Which is why it is so important that consumer re-education must be high priority.