idealism goes a long way too

Ultimately, we need people to listen to us. We need to give them information about things they’d normally never listen to (like animal rights). We need to make them want to listen. Gone are the days of making people think our way by showing them ugly abattoir scenes.
A first introduction to the subject should include the “what’s in it for me?” factor. Interest will be ensured if we mention the good points about how things could be in the future and how we get from the present to the future (now to then). As activists, our only role in all this is to offer the complete picture of how things could turn out and how we as people could turn out.
If a picture of a better future isn’t included in what we say we’ll be regarded as bores and anything of value won’t be taken seriously. Instead we’ll be seen as anti-pleasure and anti-convenience. If we are passionate about creating a non-violent world, we have to sell the picture of how things might be WITHOUT a slave trade in animals or abattoirs or animal farms. We must allow people to create their own reality in the form of inevitable good times ahead . . . as if the ideal isn’t unattainable. And while altruism may seem like dull daily bread, if one day it becomes normal and natural to be so, then it will be only a matter of time before non-violence merges with non-judgment, and a mature human begins to walk the earth. Then we’ll all be able to breath freely, at last!