animal rights in yer face

Over the past thirty years, since the birth of Animal Liberation, it has had an aggro, "in-yer-face" image. We’ve handed people a golden opportunity to dislike us and therefore dislike what we say. Thus we’ve lessened our chances of being able to discuss issues concerning animals. Animal-people often look unapproachable. The prospect of having a low key, informative chat with them seems unlikely because they seem like people who are only interested in others agreeing with them. (that is, agreeing with us). In the presence of preachers, there’s little chance to form your own opinion.
In the Animal Rights Movement there’s such a strong wish to convert that there’s not enough attention given to education. Our spokesperson-for-the-cause can sometimes look like the wrong person to be speaking, especially since our arguments are themselves so powerful they only need to be clearly presented without any added hype. Essentially, we need to believe that the story-of-animals will touch the hearts of people, and that the advantages of becoming vegan will seem attractive and that animal rights is an exciting prospect. If any of our message sounds hard and uncompromising it will be off-putting. It will all seem too difficult to try. It will be a case of either the back burner or the too-hard-basket.