altruism, working for us

In order for altruism to work, we must be able to develop optimism, so that we can say: “So what if all this damage has been done, it can be fixed”. Optimism "ups" the energy, which in turn ups our chances of making the transition successfully. We feel as though we are heading towards something worth reaching, not because it’s right but because it’s the most meaningful thing we can do. Ultimately satisfying.
"Satisfaction" and "meaning" are big drivers. As soon as we come to know that we are making a difference (in this case, that animals won’t be killed on our behalf) we can start to feel the effects of having taken a mature and compassionate step in the right direction. And if that makes us happier about ourselves, we can then go on to help others take the same step. And why would we want to do that? Because eventually there must be a majority who want animals liberated. Once we’ve cleaned up our own act we need to gain confidence in our communication skills. It’s natural for us to want to share what we’ve discovered and build a strong support base for animal liberation. It isn’t enough that we simply pass on information to others. We’re all information saturated today. There is so much misinformation in circulation today that what we have to say must be accepted as well as being informed, truthful and serious. The animal advocate must learn how best to be listened to and how to become approachable, so that he/she can better encourage others to change their attitudes. Vegans must become likeable people.