Monday, September 13, 2010

Growing up as an indifferent omnivore

We’ve all grown up omnivore, used to indifference about animals, the type you eat anyway. Shifting to herbivore is quite a big step.
Once vegan then we have problems, not in diet or conscience but in finding hands to hold. Scary out there alone in a non-vegan world. So we try to get others to join us.
That’s the problem. People push us away even faster if we try to convert them. And this brings us to the whole matter of our anger about their frustration, the slowness of the vegan revolution. Persuading others to shift is difficult since the art of persuasion and selling is so sophisticated these days, but anyway the whole thing of persuasion is very much on the nose these days.
The standard animal-demonstration approach is fundamentally flawed. Sincere, yes. Urgent, yes. Outrage - that’s good. But a demo, protest or diatribe is often an excuse to hit out. For all the good it does! Omnivorousness is like a flow of water, the more you stand in its way the more it flows around you. Our information might be arresting enough but our way of presenting it is problematic.
This subject exploded into peoples’ consciousness some forty years ago, when Animal Liberation was first published and The Animals Film came out. Our shock was fresh. But now everyone knows the essential details, so the shock-approach seems stale. Even back then the ‘latest information’ didn’t inspire people to veganism and, without that nothing can change, without our help no one’s going to be inspired. It needs a little magic to break the indifference bug.

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