Monday, August 21, 2017



We are taught to believe that being omnivore is the only way humans can live. Very few people have said how dangerous this ‘common perception’ is. The 250 executions, per year, per person isn’t a well known fact (its being little-known is significant in itself) but would it touch people if it were known?   Enough to change them?

Maybe not, because ‘universal acceptance’ says that animals fall into a special category. That category isn’t contemptuous of animals as such because we know we do love animals, but there’s a cut off point about certain specific animals. (As there used to be about racial inferiority). That ‘cut-off’ point is central to omnivore-thinking. People use an elaborate trick of the mind to stay within the safe confines of the Normal Club. Their willingness to consume animals is a requirement for living the good-life, with good-food being very much part of it. Animal-eating is everywhere, including restaurants, dinning on home-cooked dinners, those walk-down-the-street snacks. We never stop not doing it. Even the cashmere sweaters and silk fabrics – it’s all the result of many deaths of totally innocent creatures. The products are a ‘turn-on’. The pain and the fear behind these products doesn’t enter our heads. Without animal suffering these products could never reach us.

Friday, August 18, 2017

Picking Up On It


However much we learn about this subject, we’re always disappointed by what’s being picked up by others. In our society for all the ugly human dealings with animals, most people still won’t recognise Animal Rights. It’s as if animal-users either know nothing or care nothing about this subject.

Either way, we animal advocates are missing our target. We’re not convincing people about the need for the liberation of animals. Until vegans reach-out rather than push-away, nothing will change. By becoming more professional in our approach, we become more reliable. Then we seem safer, less volatile as people, and what we say more likely to convince. Obviously, if we simply leave it to the omnivore to find out what they will, they’ll get side-tracked by other issues.

As activists, we vie for attention-space. Every advertiser and sloganeer shouts for attention. We need to be different. We need to stand out as more responsible and professional. Until we move past the shouting stage, people will continue look away. They’ll be seduced by those who ‘do it’ better than we do (for whom it’s easier - every other main issue being easier than vegan principle because of people’s food attachments).

So, admittedly, we start with a distinct disadvantage in the first place. Unlike save-planet-save-children causes (which can appeal to both the selfish and unselfish side of us), ours at first isn’t perceived that way at all. Getting involved in the animal cause just looks like hard work. It is, after all, a tough message.

We need all our skill to help it along. We certainly don’t need to capsize it by alienating people, or by NOT addressing the worries which stop them picking-up on what we’re saying.

Wednesday, August 16, 2017



The reason our ‘mutual separations’ occur, over this animal question, isn’t just because of food, health and cruelty issues, it’s also about our attitude towards being judged. Value judging, the negative sort, concerns the non-vegan’s ‘contempt’ for animals. Nothing makes a vegan angrier than hearing the phrase “They’re just animals”. It implies that animals are dumb and we can do as we please with them. Vegans do passionately care about the suffering of animals. Farmed animals, laboratory animals, circus animals, etc. We want to let non-vegans know how deeply outraged we are.

But usually our arguments do no good because reasonable discussion is made almost impossible by their reading our ‘outrage’ and judgement, clothed in a show of sensitivity on the vegan’s part. They can smell the value judgment, and find it threatening. They see us as self-righteous do-gooders. We see them as dismissive. Mutual dislike. No one ever listens after they feel disliked. Thus ends any chance of communication between us.

Tuesday, August 15, 2017

Becoming Judgemental


Today, there are many decision-making people acting irrationally, worsening the mess we’re in instead of improving it. Vegans must address the rationally-intentioned, and have faith in them that they’ll understand what has to be done; that they will come to have faith in the effectiveness of en-masse boycott, to put an end to the Animal Industries.

Vegans are proposing a straightforward solution, but either non-vegans are unaware of it or they’re continuing to ignore it. For us that is frustrating and yet we know people have the intelligence to grasp the logic of our arguments.

But something is not connecting. So, we wait. During which time, we hope to find out why – for some it connects and for others it doesn’t. The problem might not lie only amongst the uncaring non-vegans but amongst vegans themselves.

There’s trouble in the ranks down at the Vegan Detective Agency. Some want to look for clues to the crime, others just want the culprits punished. Some of us never give up our appeal to the average omnivore’s intelligence, others just get annoyed and judge them negatively. I’d say this is the major divide at the Agency, between one type of vegan and another, between those who issue ‘fatwas’ on people they don’t like and others who want to educate them.

The first sort of vegan gets angry – it makes them feel good to get it ‘off their chest’. They judge ‘the animal eater’. It sounds good and strong. But by condemning them, directly or by implication, we separate from them. We set ourselves ‘apart’. We feel ‘better-than’. We quarrel with people we’re close to. The gulf between vegans and non-vegans grows very quickly; within seconds, we can separate from someone, just by ‘making a stand’, just by getting a bit personal about it.

And then it’s an uphill slog, trying to restore balance. Without mutual respect, we can’t impart information. Their receptivity is something we, as vegans, need to nurture.

Monday, August 14, 2017


As soon as the penny drops, that vegan animal rights advocates aren’t supported, we might get scared. But ours is a great cause. We want to be constructive for those who need help desperately, who live as tortured animals or any beings living on this poisoned planet. The sadness is also for the walled-in humans who’ve brought about the chaos we know as ‘today’s world’. Our sadness comes when we realise the acceptance-walls built by egregious magnates, emboldened by the support of sycophantic ‘leaders’ and subservient consumers.
They’re the ones providing all the clues to where we are. If we’re lost, we may look to the largest corporate magnate - the multi-stranded Animal Industry. It’s the most diabolically cruel business and the greatest greenhouse gas emitter of all the industries. It needs to be comprehensively boycotted.

Saturday, August 12, 2017



Imagine your best friend, the one you’ve known since childhood, the one who knows you better than you do yourself. They say, “You always hurt the one you love” – in this case your friend is your body. It puts up with plenty. It even adapts, bending here, twisting there, accommodating the demands of the senses as a loving parent does the screaming child. But abuse takes a toll.

Our brain tells us one thing, our gut-feeling tells us another. Gut-instinct says, “Be careful – there’s danger - you aren’t safe – you’re poisoning ‘me’ with animal stuff. It vibrates with the cries of abused animals. I feel it. Give me real food, gentle food, plant food. I know you are used the other stuff. Like everyone, you are used to it. But I can’t hold things together forever. As you get older, your brain will let you know that you are slowing-down due to the effect of your diet. And if that makes you uncomfortable, then don’t leave it too late to do something about it. All I can say is that you have always voted for comfort over safety. Filling your stomach has made you sluggish. Your brain will no longer rescue you. Your peers have moved on. You are alone. But I’m still with you, and I’m not fooled.

Thursday, August 10, 2017

Hotel Conditions They Are NOT


However omnivores see themselves, they’re pulled in two directions at once - safety and comfort. In the end, it’s usually comfort or convenience calling the shots. It’s a case of my comfort versus the animal gulag down the road.

My comfort promises every luxury you can imagine – but many animals must die to provide it. And that’s only the end point. You can’t ignore what went before, their enduring imprisonment in slum conditions, being kept barely alive, just enough to reach required production levels or weight.

The very thought of that could be enough to keep the omnivore awake at night.