1738:
Edited by CJ Tointon
On a recent
visit to England I visited the suburb of Durrington-on-Sea. It boasts
'Britain's Second Largest Supermarket'. It sells everything one's drab dreams
could be made of. Just choosing, selecting and planning is fun. The thought of
consuming what we buy is fun. It sets up a sort of euphoria that rises as our
shopping trolley mounts up with promises of much pleasure to come. These
specific items of pleasure lie seductively on shelves in endless aisles. But
the pleasures aren't confined to food. They're found in shoes - in practically
everything! But the allure isn't necessarily about buying, for this is
Durrington's Tesco Superstore. A cathedral (with en-suite cafe) in which one
may window-shop all day. The Retail Pleasure Palaces of England (and there's at
least one in every town) earns that town the reputation of it being a proper town, a city no less, for having its
own Retail Super Palace. Why are humans so trusting when it comes to food
safety? Why do they still trust the cruel bastards who profit from exploiting
animals? It seems they think they have to spend their money on anything animal exploiters sell!
And so to -
money! Money to pay for it all at the till. And this means the daily drab of
work. It seems that the purpose of the human slave/consumer is to earn money by
putting in ten hours a day of boredom and commuting. In return they get
holidays, clothes, cars, kids, homes and a vast choice of foods. As converts to
the "I buy therefore I am" religion, they feel they have a duty and
purpose to spend. They consider that by leading lives as skilled spenders, they
take best care of their loved ones. These habits of spending are developed in
childhood and perfected as we get older.
So why change
any of this? It happens that ethics and spending aren't necessarily connected.
We're trained NOT to think about such connections. We're here to consume which
means we must be educated to NOT think of animals when shopping. This is the way to
enjoy eating them; by NOT developing any pro-animal attitudes. Every time we
squash the Conscience, life is made more comfortable. A numbed conscience no
longer issues orders. It's as if Modern Man has laid the conscience on a safe top
shelf to be forgotten about. Only then will it not interfere with accepting
that which is available.
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