First cracks appearing

1389: 

Compassion-philosophy has seeped in through the cracks and made us think twice about eating murdered animals.  Imagine if this view caught on.  The damage it would do to businesses which use animals would be incalculable.  The authorities will always do everything possible to suppress this view, denounce it, ridicule it, but mainly sideline it, by giving it no oxygen.  Society will always encourage people to ignore it.

Animal groups have worked hard these past few years showing the media the horror of what’s happening on farms.  The media are caught between a rock and a hard place.  They want to tell the stories but they are governed by the network of animal industry-related advertisers, who don’t like these stories.  So the media is reluctant to publish.

However, media is changing.  Thankfully everything that's being discovered about animal exploitation is now finding its way onto the Internet, making conventional media somewhat redundant.  However, ‘On-line’ has no headlines.  If you want to know what's happening you have to go looking for it.

         

Without there being any need to consider advertising revenues, the on-line information-providers are entirely free to publish their findings.  This spells danger to those with a vested interest in businesses using animals.  With an increasingly toothless media, the Animal Industries now see how a vegetarian culture could spread.  (It’s more evident in Europe and USA but less so here in Australia).  Animals have been being brutalised on a mass scale for a long time.  And with so much more information coming to light these days, there’s a change in the cultural consciousness, especially amongst young people.  They’re beginning to find out that their world is extremely unfriendly towards certain animals.  In fact for farm animals especially, things have become so bad that it’s impossible to keep it all under wraps.  Not only are the ghetto conditions on farms a cause for concern but too often animal products are being linked with the big killer-diseases of the day.  And as it worsens for the victims, be they animals or farmers, it seems that shareholders are getting nervous - the Animal Industries can now see the writing on the wall.