2044:
Even in 2017, in this well-informed
Western world, there still aren’t that many vegans around, especially in rural
areas or countries where veganism is poorly understood. A vegan not only needs
company (other vegans preferably) but for all the best reasons wants to inspire
others to have confidence in veganism.
If our numbers aren’t rapidly
increasing, that might be down to bad press coverage. But the other force
working against us is ourselves! Our image as morally judgemental people
doesn’t look good. We certainly have a moral message, but it’s more about
adopting an intelligent 21st century approach to life. It’s about
animals, environment, malnutrition amongst our own community and poorer people
of the world, and it’s a design for the future. As activists we need to have
these extensions at our fingertips, to supplement and ameliorate the moral
heaviness of our message
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