Feeding Information

2035:

Information is the currency of the future. Animal Rights information should be like ‘vegan take-away’ - something the customer leaves with, to take home and chew over.

A food vendor’s smile is good for custom, and it’s the same with vegans who smile, or rather who insist on being affectionate. However, let it be said, this is not yummy food we’re selling, it’s more like an at-first-difficult-to-digest idea. To pass our juicy morsel over the counter we need to assure people it is safe. In other words, we need to cultivate affection in order to make people feel at ease, unafraid, trusting, and willing to go exploring with us.

Communication starts when the most indiscernable connections are made (and made without the sparks flying). There are likely to be heated views which are firmly felt. You may love your meat, your diet, your treats, and I may be firmly against all of that. But come together we must.

If we’re in the middle of a serious discussion about the rights and wrongs of animal-eating, our smile, voice-tone and body language need to be unaffected by any force of opposition coming at us, whichever side of the argument we’re on. Nothing should prevent us from remaining calm. Throughout everything, our affection for the person we’re talking to should be constant. Our information might be hard to handle but our approach should be casual. It spells safety. It’s only when something is raised casually enough, to indicate safety, that it can become interesting enough for the other person to risk engaging with us.