I wake up one morning ...

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As soon as I got used to a plant food diet, I realised it was good for energy but even more importantly it was good for the brain. It let me feel more alert, and consequently more suspicious of traditional food regimes, more awake to the conspiracy of the acceptability of animal-based foods. It awoke the rebel in me.

The rebel asks tricky questions, challenging the so called ‘food authorities’ - when I woke up to that, I wanted more than anything to help sap their strength by boycotting every commodity connected to the Animal Industry. The more I did that the more I came to realise how subtly they wheedle animal products into their ‘hidden’ ingredients. They are masters at making food items, laden with unethical product, seem benign. I began to realise that once you open your purse or wallet to them, you automatically turn a blind eye to your own involvement in what they're doing. And whichever way you look at it, what they do, their exploiting of animals, their killing machine, their manipulation of consumer's buying habits - none of what they do is very nice.