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There’s little comfort for vegans when we read about animals in media stories and see that they are always the victims of human lifestyle. All we hear about is how conventional foods are being made more attractive, with cuisine making full use of animal foods. Cooking programmes are only ever about new taste experiences. TV cooks are oblivious of the animals whose body parts they use Their exotic dishes are made to look like the extravagance-we-all-deserve. “Don’t be so hard on yourself “, they imply. “Go on, spoil yourself”. There’s never a thought to the harm their new and exciting dishes, heavy with rich ingredients, do to human health … let alone the harm to the animals whose body parts they so liberally use. T.V. cooks may be good at entertaining us, even good for showing us different ways to use food, but they’re agents of indulgence. They’re agents of the Animal Industries too, who do very well out of these TV celebrities.
Our society is careful never to endanger this industry which enjoys all the backing it could ever want - it is entirely legal, acceptable and what it produces is said to be harmless to health. Because this vast animal-based food industry is such a vital part of our economy there’s barely a mention of animals, only the products taken from the animals. We are so used to the names given to the products, pork, veal, lamb, beef, that we’re hardly aware it has any association with a real live creature. The animal falls into the background, unseen, unmentioned and forgotten, and this is why most vegans are so intent on exposing this sly little piece of perfidy. However, there’s not much we can do to force a change of public attitude to these used-animals. We have nothing coercive to fight with.
But that’s to our advantage, as a movement. We have no physical power to stop this whole ghastly business – all we can do is expose it and make suggestions - we can teach but we can’t touch.
We are such a tiny minority against such a vast majority attitude, so confrontation is never going to get us anywhere. The odds are certainly against us ... but it forces us to take up only non-violent forms of persuasion. It might be frustrating for us but it’s good training in being non judgemental, pushing us to try out new attitudes towards those who disagree with us. It gives us an edge that wouldn’t occur to most people, and a strength which gives us some chance of impressing people.
Friday, September 16, 2011
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