Meanwhile back at the ranch …

People don’t seem to care much about the appalling fact that land-based animals are getting killed at the rate of 1500 per second. They do care about and believe that animal products are vital for good health. But that’s ‘people-in-general’, a minority are alarmed not only by the misinformation and cruelty but by the insidious promotion of animal products themselves.
Everything is done to make things easy for the consumer; products are made easily available at shops, packaging is bright coloured to make products look attractive and they’re guaranteed to taste good. It’s all very tempting. But some consumersaren’t completely blind. Those who are more discerning sense that the tide is turning – that meat eating is becoming as unfashionable as cigarette smoking and that we are coming to the end of an era. To date, most consumers haven’t seriously considered changing their eating habits and perhaps they will hold out until they are personally too afraid for their own health to deny it any longer. Or too afraid for the future of the planet, or until their conscience pricks too badly. But so far most people, especially older people, are nowhere near being vegetarian let alone vegan. Hope rests with the better informed young and those with a compassionate bent.