First cracks appearing

It might be preferred that people like vegans are portrayed as extremists. However, whether Western society likes it or not, the terrible things happening down on the farm have made many people feel ashamed of supporting it. We’ve all seen the unacceptable with our own eyes. It’s been documented by the brave film makers who’ve entered factory farms at night with lighting and cameras, to expose what goes on there. Most video footage has been suppressed by main media outlets but some has made its way into the nightly news bulletins.
Although the subject isn’t often discussed, when animal farming methods are mentioned, or less often when footage is shown, it shocks people and that’s enough to put the shivers into the meat industry. They see how a vegetarian culture might spread, as it has in places like Europe and USA. Although very little has been shown and isn’t yet enough to panic the Australian public, the animal industries have cause to be nervous. There is already a desperate tone in their advertising, which has the effect of making people suspicious. On the one hand they’ve got to calm their nervous shareholders, who fear the industry will go down the tube, on the other they’ve got to persuade a more savvy public that their products will not harm health. They’re between a rock and a hard place - it never looks good to have animal products so often linked with all the big diseases of the day, so they have to risk using misinformation to allay fears. They can employ scientists and actors who will lieu through their teeth for a salary but the fact is that they don’t have many watertight arguments. So even though the animal industries still do good business and vegans are still too few in number to pose any serious threat, the writing is on the wall. There is a faint rumbling in the distance.