The vegan sell

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What happens to the people who make their money off the backs of animals? Or take advantage of any other resource against the best interests of the ‘greater good’? Perhaps they suffer for it in their own way but this is the story of the human race, where we use resources in an unsustainable way, not to mention sometimes in a cruel way. The arguments for restraint and acting for the ‘greater good’ don’t seem convincing. It seems that ‘bad’ might just works better for us.
But laying all that aside for the moment, if we are one of those people who want to drop our own use of animals and want to persuade others to join us, we have to sell the alternative. A vegan approach is not perfect but at least it deals with non-violence and doing things for the greater good rather than out of self interest, and that in itself is an inspiring position to take up.
A vegan diet doesn’t solve everything, for instance it doesn’t address how plants are being grown and how arable farming, in the form of monoculture, destroys the land, but it’s a start. It’s a jumping-off point for better systems of horticulture, for better types of eating and preparing foods and getting more nutrition out of plant-based foods. It’s pioneering in so many important ways. It lays the foundations for a different lifestyle and for a greater respect for Life. But at this early stage, it is a statement of disassociation with the unthinking conventions of exploiting the weak by the strong. Vegan principle ends the one-sided war between humans and the animals.