Saturday, November 29, 2008

Popular poisons

Animal foods are popular even though they are harmful to health. Because people like the taste of them and because they are easy to find, people love them. No, they aren’t necessarily cheap but there’s a great variety of them and we’re spoilt for choice. They appeal because these products you can eat straight from the fridge or they don’t need much preparation time. That’s a big selling point. Supply follows demand and demand responds to supply. To clinch the matter, certain ingredients like milk products are subsidised. And these ingredients cream-ify, enrich and bulk out foods making them taste rich and substantial. They’re cheap enough for everyone so they’re mass produced for mass consumption.
What’s so good about animal foods is that, at a primary level, they provide us with an instant sensation. In savoury foods it’s the blood or saltiness that attracts and in non-savoury there’s usually sugar and flavourings added to make them taste delicious. Animal foods are made to be seductive and we can’t get over that. This is food we crave.
Our love affair with animal foods has never really diminished, despite the vegetarian drive in our society, mainly because even with the absence of meat there are still the cheeses, creams and egg additives that keep us hooked. Any number of cheeses, for instance, have been developed over the years to titivate the palate and develop just this one product into a connoisseur’s paradise The food manufacturers have used every device imaginable to lure us and make us buy. And the more sold the easier it is to create the endless variety of foods to maintain people’s interest. Popular products, eaten from early childhood, advertised constantly, with family pressure reinforcing eating habits, become as natural as fresh air. We can’t contemplate life without them. These products are present at just about every meal.
Drip by drip these are the foods that imprint on our minds and slowly poison our bodies.

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