Saturday, September 30, 2017

In the Shadow of the Abattoir


2081:

The omnivore is still blasé when passing the abattoir down the road. They remain un-shocked. Why? Perhaps because, in the weed patch of violence we all live in, it’s difficult to separate problem weeds from the relatively harmless variety – the ‘holocausting’ of animals isn’t yet seen as a problem.

With all the violence going on about us, why don’t we see this particular violence as significant? Well firstly, unlike the barrage of ads on TV for meat, the killing of all these animals isn’t exactly ‘in our face’. And when it is, it’s thrust at us too confrontingly, like when the animal rights message gets through and is associated with activist-types who the general public can’t relate to or identify with.

Omnivores’ sensitivities are blunted by their addiction to ‘yummy’ animal stuff, but also by the fact that the abattoir is not ‘just down the road’ or even near by. Both it and the animal farms are out of town, privately owned and what happens there is behind closed doors. The ‘dark side’ is hidden while the attractive side, in the form of ‘yummy’ food, is flashed in our faces every day on TV. We’re shown lovely-looking people selling lovely-looking products. The omnivores buy it. They feel normal, safe and satisfied. The products even seem efficacious.

Are omnivores too easily swayed by what others do? Are omnivores hard hearted? Maybe. But normality is powerful enough to smother everything. We don’t indulge in individual thoughts on these weighty matters; thinking is not encouraged. We are kept in the juvenile unthinking state by vested interests; we do as others do; there’s no need to feel personally responsible.

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