1961:
If the number one fear for
most of us is killer diseases and degenerative illnesses then number two must
be fear of energy-loss. We horde our energy which we believe keeps
deterioration away.
Energy equates with health,
and any energy spent must be justified and purposeful. It isn’t something we
use up for no reason. So for ‘unsupported’ causes like veganism, people may not
want to invest in it if they don’t think it stands a chance of coming to
anything. If we see no ‘me-advantage’ in the vegan deal, perhaps we’re likely
to be stingy with the amount of energy we will invest in it.
If we take up any major cause
we probably want to believe that it will make a difference, otherwise our
efforts will be wasted. And there’s the rub. We’re all afraid of backing the
wrong horse (horrible expression) and no one wants to be associated with a
bunch of losers. So, it’s a gamble going vegan, gambling with energy, time and
money - gambling on very long-odds.
Taking up veganism as an idea
is hard enough, but to engage our minds in it, invest in it, expecting so much
of it, squandering energy on promoting it - perhaps we say to our self, “What a
waste of time”.
Having faith in this one
single idea is a big ask.
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