Thursday, April 20, 2017

Investing In Vegan Principle


1961:

If the number one fear for most of us is killer diseases and degenerative illnesses then number two must be fear of energy-loss. We horde our energy which we believe keeps deterioration away.



Energy equates with health, and any energy spent must be justified and purposeful. It isn’t something we use up for no reason. So for ‘unsupported’ causes like veganism, people may not want to invest in it if they don’t think it stands a chance of coming to anything. If we see no ‘me-advantage’ in the vegan deal, perhaps we’re likely to be stingy with the amount of energy we will invest in it.



If we take up any major cause we probably want to believe that it will make a difference, otherwise our efforts will be wasted. And there’s the rub. We’re all afraid of backing the wrong horse (horrible expression) and no one wants to be associated with a bunch of losers. So, it’s a gamble going vegan, gambling with energy, time and money - gambling on very long-odds.



Taking up veganism as an idea is hard enough, but to engage our minds in it, invest in it, expecting so much of it, squandering energy on promoting it - perhaps we say to our self, “What a waste of time”.



Having faith in this one single idea is a big ask.


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