1535:
I’d like to stand on a soap
box, with microphone in hand, in front of a crowd of eager listeners, and speak
my heart out. But those days of soap box
oratory are dead. Today, we need to
communicate in a more intimate way, in one-to-one conversations, about a whole
range of related issues. So, when
talking casually-almost, when this subject of animal-use comes up (not necessarily
introduced by us) our first words will probably set the tone of the whole
conversation.
It’s obvious that vegans do
significant things that others don’t do. That might provoke an interest. I’m in luck if it does. The conversation might go something like this:
“You’re a vegan then?”
“Yes”
“Why?”
“It’s something I feel
passionately about”
If ever I get this far I’m
usually tempted to go into too much detail, but that isn’t necessarily what
anyone wants to hear, especially if it sounds as though I’m using their enquiry
to start big-noting myself, bragging about my superior ethics. As soon as ‘my passion’ is mentioned, I look
like an animal-liberationist whose epithets they've heard so many times before.
In future, they’ll regret asking for
fear of being bored witless. Maybe they
try to change the subject. And soon
enough we're talking about the weather, and then climate change, and then ...
anything but the animal issues I'd hoped to start talking about. This is the reason for not showing our hand
too soon.
The conversation could go
another way, where we meet provocation, first up:
“You’re what?” (said with
mock surprise, implying madness, and meant to put me on the defensive).
Or, it could go another way,
in a show of guarded interest:
“y….e .. s. Go on” (hoping to pounce on my first foolish
statement, so they can then go in for the kill).
So I'd prefer a more
'negative pitch' (sales lingo) and try to coax them into thinking I'm a bit
vulnerable or a bit innocent - if I don’t seem too eager, then it’s not hard to
lure almost anyone into asking me to explain myself. And that is the original why-are-you-vegan
question I really wanted to answer in the first place.
It often clear that there are
curiosity and protection strategies going on here. We see it all the time when it comes to
animal-eating - people's need to justify themselves. We also notice how people want to put a dampener
on our righteousness, whilst at the same time wanting to find out things. They’re curious. But guarded. We can never tell how curious people
might be, or how genuine their curiosity, nor can we afford to waste any opportunity.
We need to be prepared to say
what we stand for, and why, saying what we want to say confidently yet
casually, informingly yet non-confrontationally – answering in such a way that
leaves the other person interested and better informed, but not put off and NOT
out-manoeuvred.
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