1541:
What we say must, in part, be
attractive. And then the punter will be
able to bear the weight of all the other important things we’re telling them. Maybe this is the first time Animal Rights has
ever entered their heads – the possibility of a totally plant-based food regime
involving no meats or by-products and therefore no cruelty to animals. Whatever business we have with other people,
kids or adults, we are but ghosts in their thinking, until they're ready – it’s
they who eventually decide to join the growing number of impassioned animal
activists, BUT only when they are ready.
This subject is so
emotionally charged, so deeply connected with daily habits, that any talk of
‘animals’ and ‘cruelty’ can make people feel immediately embarrassed, for being
in the wrong. Although they may feel proud
of being sensitive, cool, intelligent and likeable, what vegans are saying can
explode their self image, by alluding to double standards. “Ouch”.
As vegans, we need to show that
we understand about this particular vulnerability. We need to take it into
consideration every time we try to provide information. Vegans aren’t supposed to be shame-merchants.
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