Saturday, August 22, 2015

Getting the 'listener' to identify with us, when speaking in public

1461: 


Ostensibly, we might have been invited to speak, but in order to speak freely and say what we want to say fully, we need to get past the defence barriers a 'listener' might put up.  We need to get his or her permission to open up this taboo area.

Talking about abattoirs and meat eating is relatively straight forward, since the audience is likely to be generally interested in vegetarianism, even considered giving up meat themselves.  But when we go down the road of abolitionism, veganism and animal rights, we tread on the most dangerous ground, because we eventually must arrive at the dairy.  That's where the alarm bells go off, when people think we’re going to attack their cakes and ice cream and adding milk to their coffee, etc.  Everyone knows how many thousands of food products use milk as an ingredient.  (And egg).  Giving up milk means giving up using each one of these thousands of products.  And this is where each person will weigh up the implications of showing concern for the dairy cow.

So, as a start, we can explain that most people are unaware of what happens on the dairy farm.  We may need to warn them that we’re heading into a contentious area. Then, before explaining the details of how milk is extracted from cows, cover the details of the calf's role in the cow's lactation process, leading to the abuse of both cow and calf.  Most milk drinkers want to believe that the dairy is not a cruel place and the milk from cows is good for us - both untrue.

The ‘dairy misconception’ will almost certainly bring about disagreement.  People want to defend their right to use this particular product without qualm.  If we try to induce guilt, they'll turn off.  It needs skill on our part to pull this off - this is where we need to draw out questions and encourage discussion.  Prizing out the deeper concerns of people at this point is crucial.  Body language is everything: we must be truly inviting.  Our tone of voice: it must be calm never shrill, and we must try to maintain eye contact and remember to smile!  We're wanting them to feel comfortable to talk about an uncomfortable subject. And if we're talking to a group of people and they're listening, we need to show confidence in what we are speaking about, and that means we're not making too many references to notes.  If we know our stuff, the thread of our talk should largely be remembered.
         
Unlike a book, which one can put down and then pick up again later, direct interaction with people when promoting difficult-to-swallow concepts, like Animal Rights, means keeping ourselves out of the way and becoming almost like a book.  But most importantly, we need to show understanding of the other person’s struggle to come to grips with what we’re saying.

A speaker who seems a bit vulnerable, instead of holier than thou, is more approachable.  And in order to be in touch with the way things are today, public speakers should consider that ‘going-vegan’ may be harder today than ever before, because there are so many more competing pressures on people to change.  Self-development is almost an industry today; Animal Rights is just one cause amongst many.


When advocating for Animal Rights, it could seem that we care less about people and more about animals.  So we should stress that we’re trying to win over our fellow humans in order to liberate them, by way of liberating animals; as if the purpose of this particular awareness is to seize our chance to change things for the animals and humans, simultaneously.  In today's society, there’s a need for large numbers of people to put enough pressure on legislators to pass laws, to bring an end to the abuse of animals.  And that means we need a lot of people to be on side. To pull this off, veganism needs to be seen as attractive, significant and meaningful.  If the audience can identify with that, they might take what we are saying seriously, even about dairy products.

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