Tuesday, April 14, 2015

The art of euphemism & avoidance

1334: 

They say that if farms and slaughter houses had glass walls no one would eat meat.  More importantly, if we did know what was going on and yet still chose to buy what comes out of these places, what then? Surely, we could be seen as ‘cold hearted’, and most of us don't want to see ourselves that way. But the lure of the product is very great indeed. The foods and fabrics made available because of the work of the farmer and the abattoir. It's difficult to imagine life without animal input. It's therefore very difficult to imagine agreeing with vegans who argue that animals shouldn't be being used.

For public relations purposes, we still call these places ‘farms’ and ‘processing plants’.  They’re promoted as “efficient and humane facilities giving the public the best in food provision”, which seems to fit in with what the customer wants to believe. But this comes at a price. The well documented truth has to be suspended, so the customer can continue enjoying wearing fashionable shoes or visiting zoos or enjoying the finest cuisine. 


By way of some nifty mental gymnastics we allow ourselves to be navigated past the truth, and into a fairy-tale world of benign happy chooks and contented cows grazing in pastures. And all the time we know this is nonsense. But it allows us to buy abattoir products without being reminded of their provenance. It allows us to enjoy the foods which are animal-derived.   But at what cost?  In the privacy of our own mind it's not too comfortable, avoiding both the issue itself as well as those people who want to talk about it. 

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