Friday, April 11, 2014

The art of euphemism & avoidance


1020: 

They say that if farms and slaughter houses had glass walls no one would eat meat.  But perhaps that’s not quite true, for the animal-eater doesn’t need to come within sight, sound or smell of these places.  We can bathe in the belief that we are kind people who are not very well informed and can’t therefore be held to account if we buy product from these places.  If we did know what was going on, and yet still chose to financially support them, we’d surely regard ourselves as cold hearted, and none of us want to see ourselves that way.  

While each person has worked out the best way to avoid the shame of it all, they’ve been helped along by mass acceptance and a whole string of euphemisms which refer to the animal death camps as ‘farms’ and ‘processing plants’ or as ‘efficient and humane facilities which give the public the best in food provision’.  It all fits nicely into a benign picture that the customer wants to believe in.


It comes at a price though.  The truth has to be suspended so the customer can continue enjoying wearing fashionable shoes or visiting zoos or enjoying the finest cuisine.  By way of some nifty mental gymnastics, each person comes to learn how to navigate past the truth.  But at a cost.  There has to be a ban on free speech, for it’s far too uncomfortable to be faced with the truth; one simply has to downgrade the issues and avoid those people who want to talk about it. 

No comments: