Tuesday, July 12, 2011

The consumer trap

207:

We are all consumers and we all need help to make the right decisions. One big help would be clear labelling of products - if something edible is suitable-for-vegans then a “this product is suitable for vegans”-label makes shopping easier. And incidentally it’s also a great advert for vegan food ... although, very likely, that’s the reason they don’t do it!
It’s common in other countries but not in Australia. “Suitable for vegans”. When I want to buy a food product with several ingredients, I want to be sure it’s free from those ‘dreaded items’ To tell me it’s “okay” makes me friendly to that food company.
Government has legislated that all food goods must contain ingredients lists. That’s good. I go into a food store with my reading glasses in hand, ready to examine the microscopic print in the ingredient-list, to catch any listed animal product ... but I have to know that albumen is from eggs, that whey is from milk and gelatine is from hoofs, and there are many more sneaky terms used to hide abattoir items. If the product doesn’t contain anything objectionable, if it’s ‘vegan’, then I want them to make it clear, and better still put a tick next to the word ‘vegan’, on the front of the packaging.
We need good labelling so that we can make informed choices. If we’re eating food from abattoirs or using the co-products or by-products of animal farming, or ingredients containing these products, it should be clearly stated. We have the right to know what we are putting into our bodies ... or what’s in the shoes we put on our feet.
Vegans (and that includes me who’s too lazy to follow my own advice), should write letters and bombard the product manufacturers with emails ... if they make vegan-suitable products. “Thank you”. Tell them we appreciate their ingredients, and ask them to label their products “vegan friendly”, or some such. I am lazy ... I’m forgetful too. Struggling with ‘ingredients’ printed in font size 4, I realise too late I’ve forgotten my glasses, so of course I can’t read the damned ingredients list anyway. This is where I have to refrain from buying something ... because I’m not sure what’s in it. The trap, for me, is pretending I didn’t notice what was in fact in-evidence, for all good eyes to see. It’s the same sort of pretending that I find myself criticising omnivores of doing!

No comments: