First cracks appearing

It might be preferred that people like vegans were quiet, and portrayed as extremists. However, whether Western society likes it or not, compassion-philosophy has seeped in through the cracks, mainly because of the terrible things happening down on the farm, documented by the brave film makers who enter factory farms at night with lighting and cameras, to expose what goes on there. For those who look for it, this video footage is readily available. But otherwise it is suppressed by main media outlets.
Although the subject isn’t often discussed unless minimally in the middle class media, when animal farming methods are mentioned, or less often when footage is shown, it shocks people and that’s enough to put the shivers into the meat industry. They see how a vegetarian culture might spread and how presently it is spreading rapidly in places like Europe and USA. Although it isn’t enough to panic the Australian public yet, the animal industries are becoming quite desperate, as we can see in the tone of their advertising. And that makes people grow suspicious.
The animal industry has got to keep its product image looking good if only to calm its nervous shareholders who fear the industry will go down the tube. It never looks good to have animal products linked with all the big diseases of the day but, unfortunately for them, they don’t seem to have any good arguments to allay fears. They therefore have to rely on misinformation, which is going to expose them soon enough anyway. So even though it still does good business and since vegans are still too few in number to pose any serious threat, they can hear a rumbling in the distance.