Meanwhile back at the ranch ...

Animals are getting killed in their billions whilst the consumer is led to believe animal products are vital for good health. Everything is done to make things easy for the consumer; products are made easily available at shops, there are bright colours to attract and yummy tastes to whet the appetite. It’s all very attractive and tempting. But the consumer isn’t completely blind. Those who are more discerning sense the tide is turning – that meat eating is becoming as unfashionable as cigarette smoking and that we are coming to the end of the speciesist era. To date, most consumers haven’t seriously considered changing their eating habits and perhaps they will hold out till they are personally too afraid for their own health or for the future of the planet, or until their conscience pricks too badly. But so far most people, especially older people, are nowhere near being vegetarian let alone vegan. Which means that hope must rest with the better informed young and those with a compassionate bent.