Feeding information

Information is the currency of the future. Animal Rights information should be like ‘vegan take out’ - something the customer leaves with, to take home, to chew over. A food vendor’s smile is good for custom so it’s the same with vegans who smile, or rather who insist on affectionate interchanges. However, let it be said, this is not yummy food we’re selling, it is more like at-first-difficult-to-digest ideas. To pass these juicy morsels over the counter we need to make them seem safe. In other words we need to cultivate affection in order to make people feel at ease, unafraid, connected, and willing to go exploring with us.
Communication starts when the most in-discernable connections are made, and made in spite of any flying sparks. There’s likely to be heated views which are firmly felt. You may love your meat, your diet, your treats and I may be firmly against all of that. To come together, especially if the vegan is initiating the discussion, our smile, voice-tone and body language need to be unaffected by the force of opposition. We remain calm. Throughout everything we talk about, our affection for the person we’re talking to should be a constant. Our information may be hard to handle but our approach should be casual. It spells safety. It’s only when something is raised casually enough to indicate safety that it can become interesting enough for the other person to risk engaging with us.