Denial

1686: 

By their use of animal foods and by supporting the way animals are treated, most people are in denial. They protect themselves by only-doing-what-others-do. If they practise same-behaviour, then they also turn a blind eye to the suffering of these ‘food animals’. The main obstacle facing animal liberation is that there are so many people still supporting the animal trade; it’s not only ‘most’ people, it’s almost ALL of the world's population. There's safety in numbers; everyone wanting to preserve the status quo, knowing that if the flood gates of dissent were to open even a crack, that there'd be a mass disturbance. People would start to consider the part animals play in our Society; they'd experience a disturbing realisation, that so many goods and services could be put on the politically-incorrect list that life as we know it would be virtually unrecognizable. Food would alter, confections would change, shoes would be different as would a lot of our warm clothing and bed coverings. And if such changes meant an entirely different lifestyle, imagine how attitudes would have to change to keep pace. Only then, when change was unalterable would people be open to what Animal Rightists have to say.