1609:
If we’re hoping to reach
people face to face, without the use of computers, we need to come up with a
‘total delivery package’. If we want to connect in a more inspiring way, we
need to learn about how new information is taken in and how it might be
resisted.
Anyone who sets themselves up
as having answers will face cynicism. People have good reason not to trust ‘the
soothsayer’. No one trusts a salesman or politician anymore. If we really want
to educate one-on-one, we have to wait for the other person to be receptive. In
other words, tedious though it might be, we have to wait for permission to
speak. Unless we’re preaching to the converted or have an audience of drones, we're
not likely to get too many listeners. And surely the Animal Rights movement
doesn’t simply want people to tamely agree with us; we aren’t collecting
numbers or wanting to gather people who’re bored with their lives and who are
willing to accept any old ‘life-recipe’. Our cause needs imaginative, creative
people, even difficult-to-persuade people, whose sense of free-will is strongly
embedded. We should welcome anyone who wants to put up a fight with us. And if
we can’t answer the big questions (to the satisfaction of the cynical questioner)
we'll fail to break through their self-protective shell; we won't get the ‘big
questions’ asked in the first place, unless we’re approachable as people.
Today, an unwilling audience doesn’t exist, since no one can make anyone else
listen, let alone agree.
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