Think about it

1155: 

The rescuers’ video footage made at a factory farm is usually powerful stuff, not easily dismissed.  But after that, we must rely on words to get across details, to explain why these things happen to animals and how customers help to perpetuate it all. 

Getting all this across, with pictures and words, is essential, but the information we give out is often too heavy to digest.  So, as communicators, we need to avoid the temptation to say too much, too soon or with too much emotional punch.  We mustn’t lose our reputation as information providers.  If we preach it’s a big turn-off.

Anyway, we don’t simply want people to agree with us.  We want to get them asking questions and thinking about it all.  As speakers we don’t want passive acceptance, nor does the Animal Rights movement want tame followers.  The greatest need is for people to find out what they need to know, so they can make a great attitudinal leap forward.  The need is for them to imagine how-things-could-be in a freer world, where all things are freer including animals, environment and impoverished people.

If the world is a living organism, it will find great benefit in a change in human eating habits - less deforestation to grow pastures for grazing animals, more trees to act as the planet’s lungs, less fodder grown for animal feed allowing more plant food to be grown for humans.  The planet benefits, starvation is eased, animals reprieved, and human health improved.

Perhaps the reason a vegan diet is still regarded as a threat is because it touches on so many interrelating attitudes.  For many, the very idea of it is overwhelming and again, our job is to show it needn’t be so; we need to be able to show how changes will merge normally into our daily life and how effort reaps rich rewards.  But not for the Animal Industries though!