1099:
The fear associated with food
starts with a fear of starvation. We
need strength-giving food plus a guarantee of supply. If food is in doubt we go crazy worrying about
starvation. But now, for those of us
living in the wealthier world, all this has changed. Food is no longer scarce. It’s available and affordable. The supply of food is guaranteed, and there is
no fear of starvation. But the fear has
merely transferred from the earlier fear to a fear of losing out on the pleasure
food brings us.
The hold food has on people
is of central concern for vegans. The ‘hold’ grows stronger the more interested
we become when certain food items become attractive. The habit of choosing what foods to eat, based
almost entirely on the prospect of personal satisfaction, rules out or
downplays every other consideration: “I like
chicken, I buy it, I eat it. And if chickens
suffer whilst being reared, then that’s a shame, but it doesn’t make me want
chicken any the less, knowing how they were treated”. The food and the animal are not linked, the
food is of great interest, the animal is of very little interest, since it has
been transformed from a living-breathing animal to a tempting nugget.
This temptation is what we
are UP against here. Chicken, for
example, appeals to most people’s taste in whatever part of the world they live.
Most people don’t spend any time
actually thinking about the origins of their food, they just concentrate on
bringing the raw foodstuff to an edible state. If they were to think about the rights and
wrongs of food at all it’s likely they’d follow the crowd and not think about
it for themselves at all. Their food
choices are virtually made for them by the marketeers, and their involvement in
the buying, cooking and eating it is deeply embedded in habits, which are the
bridge to their world of plenty (of yummy food).
Things have changed over the
last sixty odd years, during this long period of plenty, mainly at the expense
of animals, most delicious foods are full of animal-derived ingredients and are
available to anyone. These are the foods
which have the strongest pull on people. That is the hold these foods have those who
haven’t yet questioned the ethics of the food they eat.
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