The café

The café is always open but it doesn’t sell cheap. We, at the café, are maybe not what we seem at first. Our windows are kept a little misty to keep them guessing what’s inside: we have some ambiguity about ourselves, some not-quite-obvious tone in our voice. We have a come-in-if-you-dare look about us.
We encourage people to enter our café but not like those striptease-joint spruikers or evangelists Bible-bashing. We’re more like the conjurer who has intriguing paraphernalia or indeed, a café that oozes delicious smells. It’s depth we sell. This is no junk café. We sell a for-life experience, a satisfying, full-feeling experience. It’s for young and old alike.
The best things in life are never obvious. It’s likely most people haven’t thought too much about veganism. I might be wrong about that and I hope I am, but I suspect people think only what they want to think, that vegans are simply diet freaks.
That it goes deeper than food, health and animal issues might not be obvious at first. But there are deeper issues we’re presenting to people. With depth we aim to attract.
Put it this way, if we reckon we’ve got something panacea-like going for us, why sell it cheap? “Come in. Take a sample from this café. If you’re interested, come back tomorrow for more; we sell more than food”. Our café is always open.