The vegan detective agency

Vegans talk about feeding the world, saving the animals, health, environment, all the big things. But we’re not selling soap powder we’re selling dynamite, for use in unearthing the truth and exploding myth.
Our credentials might be clean and our message clear but nothing in life is going to be straight forward. For us it’s like trying to solve a murder mystery. We work for a detective agency, helping people spot who’s crooked and who’s innocent. The vegan detective agency is on the trail of the ring leaders, of course, the fear-makers and crap sellers. But we’re also showing where Fear lurks. We demonstrate how to be safe.
To fulfil our commission we’re alert day and night, ready to shine a torch on all dodgy motives and fear induced decision-making. Safety is what we sell. Our message: vegan food is safe, vegan conscience is safe, vegan reputation and relationship is safe. For vegans this is a safe universe we live in.
If we are in conversation with someone, whatever the subject and however sensitive it is, our job as animal advocates is to stress that we live in a perfectly safe universe and it’s only fear that makes it not so. If we’re ashamed of something we do it’s made that much worse by the fear of changing against our will. We fear the suddenness of circumstance and our inability to adapt sufficiently or quickly enough.
In this drama called ‘life’ there’s fear, but there’s also boredom. They come as a pair. Everything is happening and nothing happens: there seems to be nothing we can do to fix things, we’ve nowhere to go. We fear circumstances will take over, imposing economic constraints and other difficulties. But we could be talking about veganism and all the consequences flowing from that. Our job as vegans is surely to reduce the fear associated with radical change. To explode that fear, to identify the cause of it, to help others feel better about the way things are moving is to emphasise the positive signs of change.
Our ally is the computer, for this is where we solve the crimes. This is where, today, we use our imagination and creative skills. There’s access to information today. And information is the key here. It’s food for the brain. It’s our creative powers restored to us. It gives us an invaluable overview. It gives us clues and shows us where the bodies are buried. But we have to act on information, for until we take up the leads the crime doesn’t get solved .