Thursday, July 8, 2010

Animal Rights

This is a subject (closely involving our food) which is dear to everyone’s heart and yet it’s also a very private subject; it’s tabooed for very good reason. Unlike any other subject (eg. environmental concerns) this one, specifically concerning food made from animals, deals with a daily used consumer item. This is therefore an issue that every person on the planet is involved with. Almost everyone eats animal-based foods. The taboo prevents casual discussion to take place; it keeps it locked away in the ‘unquestioned’ basket.
So, in a nutshell, as advocates-for-animals, our approach through the undergrowth of taboo is as critical as the quality of information we give out. We’re opening up a reluctant subject for inspection. We’re performing a particular surgery here. If we do it well we can both unblock an omnivore’s long-held attitude and further our own personal development as activists.

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