We are our own judge and jury

1562:

If I’m attempting to convince the majority that using, eating or wearing animals is wrong, I’m also trying to convince them there's something else they can do instead. 'Wrong' is such a heavy word, whether we're talking about ethics, health, food or the environment.

Maybe we start with this sort of pitch - suggesting that there’s a way to get off unhygienic, disease-ridden and appallingly unhealthy foods by simply eating from a plant-base. That approach takes the emphasis off the horrendous animal crimes, although most people will then expect us to add animal cruelty to our list. But, leaving that aside, moving onto the positive side of being vegan, we come to the important attractions.

Perhaps the most attractive aspect of becoming vegan is in terms of self respect. By pulling away from the brainwashed habits we’ve inherited or we've gone along with, we are making decisions for ourselves about our own ethical position as a human. As soon as we make the decision to become vegan, we feel less like a coward -  we're no longer part of the human bully crowd, who are willing to exploit animals knowing that they can’t fight back.  

Veganism stands up for the bullied 'under dog' against the bullying of the self-satisfied human. We don’t see animals as a resource. We don’t regard animals as commodities.

Our lifestyle is cheaper and simpler, and encourages us to be more creative with raw ingredients, not having the vast array of ready-prepared foods to choose from. If you eat what vegans eat, you’ll discover for yourself new tastes and delicious plant-based dishes. But the most significant attraction is that we’re in a unique position to recommend ways to transform our species and our planet - we suggest simply that we live non-violent lives. We pave the way for a constructive improvement of human life.

Effectively, we’re selling a new ‘product’, a new attitude, a new awareness which most people haven't really thought about. That's the challenge - to introduce an attractive philosophy for long-term-change. It isn't something vegans spruik to win followers. We shouldn't have a need for people to simply agree with us. What we are on about is promoting experimentation with food mainly, and an encouragement for people think things through for themselves, so that they can be their own judge and jury.