Monday, September 28, 2009

Popular poisons

Animal foods are popular even though they are harmful to health, because people like the taste of them and because they are easy to find. People love them. There’s a great variety of them so we’re spoilt for choice. They appeal because you can eat straight from the fridge or they don’t need much preparation. A lamb chop, an egg, a block of cheese. That’s a big selling point.
As supply follows demand so demand responds to abundant supply. To clinch matters, certain ingredients, like milk products, are heavily subsidised so, for instance, soy milks cannot compete pricewise. And products like milk are so plentiful and inexpensive that the food industry uses them liberally, as an ingredient to cream-ify, enrich and bulk out their products. It makes foods taste rich and substantial.
What’s so attractive about animal foods is that they provide an instant satisfying sensation - in savoury foods it’s the blood or saltiness that attracts and in non-savoury foods there’s usually sugar and flavourings added to make them taste delicious. Animal foods are made to be seductive. This is food we crave.
Our love affair with animal foods has never really diminished, despite the recent drive in our society towards vegetarianism, and that’s mainly because even with the absence of meat there are still the cheeses, creams and egg additives keeping us hooked. Any number of cheeses, for instance, have been developed over the years to titillate the palate. The food manufacturers have used every device imaginable to make us want them, and the more sold the easier it is to create the endless variety of foods to maintain people’s interest. Popular animal food products are eaten from early childhood, advertised constantly on television and are encouraged by family pressure, reinforcing our eating habits. These foods have become as natural as fresh air - we can’t contemplate life without them. They are present at just about every meal.
Drip by drip these foods imprint themselves on our minds, lock into our addictive centres and then slowly poison our bodies.

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