A whole new world

1204: 

If we represent the interests of animals it follows that our place is with those without vested interests in exploiting them.  They’ll be more likely to listen to what we have to say, who’ll still think their food tastes good, but be more open to the suggestion, that other tastes and textures and richness exist in plant-based foods.  On that basis alone, they may be willing to listen, and once they know a few central facts, then it’s up to them to shop around and try new things.

It’s perhaps the first time the ethical dimension to shopping is going to be considered.  And when people realise, to their amazement, that non-animal foods are good to eat, or in fact better to eat, they become open to eating ‘vegan’ all the time. Just by redesigning meals around a different basis, gradually a whole new food repertoire is formed. But it starts with a willingness to reach for different products on the supermarket shelves, and even branching out into reading different cookery books and seeing what’s on offer outside the confines of the supermarket, butchers and fish shops. There’s a whole different world out there, and not until we see a reason to explore will a replacement diet occur to us.