Veganism is forgettable

Coming on heavy about the need to be vegan has worked, with some. But I vouch many more are put off (even for life) by that approach. In short, vegans who ‘walk the shame and blame road’ waste their best chance to make an impact. We simply come across as being better-than-you. And since we follow form we are predictable. That’s the delivery end, but at the receiving end, when we’re caught out (saying something not thought through properly) we react aggressively. Which is when our fear pheromones are released, which inspires a king-hit judgement of us, in return ... and so it goes on. We blow it. And we blow it for activists all - unuseful. The aggro comes when we throw caution to the wind - willing to do anything, say anything, to make what we’re saying unforgettable. We blow it to get attention for our cause, and in doing so make fools of ourselves. All I’m saying is that crude approaches are easily dismissable.
I suppose the truth is that we are eminently forgettable. It’s like going to see a highly emotional love story at the movies and then forgetting it as soon as we hit the street, when we plunge back into reality. Every day we get used to being shocked. We enjoy being ‘wow’-ed. We go to the movies for just that. We let ourselves be inspired and carried into the movie, but we know it’s just an ephemeral story NOT a universal message. On that same level most people regard veganism. vaguely they know it’s about food and animals, that’s probably all they do know if they’re uninterested. But what they do know by instinct, is that humans don’t easily make changes to their own reality. And on another level we don’t think we have enough self discipline to change radically. And on yet another level, especially if you’re one of the older ones, you’ll admit that it’s “too late to change”.