What we say must, in part, be attractive, as if it could be something to look forward to. Then it will be easier to bear the weight of the unfolding story. Maybe this is the first time farm-animals have been considered. Maybe the possibility of a totally plant-based diet has never before been considered. And that means not much thought has been given to the cruelty side of some foods.
Whatever business we have with other people, kids or adults, we aren’t necessarily invited into their world of independent thought – it’s they who eventually decide to join a growing number of impassioned animal activists, when they are ready. This subject is so emotionally charged, so deeply connected with daily habits, that any talk of ‘animals’ can make people feel immediately embarrassed for being in the wrong. Although proud of being sensitive, cool, intelligent and likeable, what vegans are saying can explode a few myths and puncture some of our self image. As vegans we need to show support along with the information we provide. Vegans aren’t supposed to be shame merchants
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